Introducing the first and only breastfeeding sleepwear with washable, removable pads – no bra necessary
A few months after Harrison was born and the new mom brain fog was finally lifting, I got to work turning my idea – a bra-free, leak-free sleep experience – into a reality.
I found a freelance fashion designer on Upwork and hired her to transform my sloppy sketches into a technical drawing. That was more than two and a half years ago. In that time, I've worked with multiple designers, prototypers and an awesome woman-owned factory in Minnesota to make what I'm sure is the best, most comfortable breastfeeding sleepwear on the market. (I also had my second baby, a girl named Madeline, in February of 2020!)
Throughout this process, I've been surveying and interviewing hundreds of breastfeeding moms to make sure I'm creating a product not just for myself, but one that fits the needs and lifestyles of moms everywhere.
Just a few of the many early Mamalux prototypes >>
Here are a few of the features that make Mamalux so special:
• Soft, ultra-absorbent, contoured pads fasten to the inside of the dress via our own unique hook-and-loop style lining – eliminating the need to wear a bra. This keeps them in place when you nurse, unlike those regular nursing pads that always bunch up or fall out of your bra when you feed your baby.
• Super-stretchy, sustainable bamboo fabric makes it easy to pull one side across and nurse in the middle of the night. It's also OEKO-TEX® certified, which means it's completely free of any harmful chemicals – safe for you and your baby.
• Handy pockets ensure you'll always have a place to put your phone or a pacifier when you've got your arms full.
• The figure-flattering shape is designed to make new moms look and feel good. (Of course a postpartum belly is perfectly natural, but you still don't want anything clinging to it!)
And, most importantly... this product works. I've made sure of that by testing it, over and over again, with real breastfeeding moms.
It's almost perfect, and I can't wait to share more details and photos with you when I launch the Kickstarter campaign this fall. Until then, though, I need your help.
Help us crush our Kickstarter goals and bring Mamalux to life!
We're so close to the finish line. After this final phase of prototyping and pilot testing, I'll be placing my first production order(!) and getting ready to share this labor of love with breastfeeding moms across the country.
Two-thirds of Kickstarter campaigns fail – which, of course, is completely terrifying to think about. The best way to avoid that fate is to build an email list of potential customers, which is why I'm asking you to please (please, please!) help me out by subscribing to our email updates below and sharing with anyone who is pregnant, breastfeeding, or just wants to give a great gift to a new mom.
Thanks to everyone (so many people I can't name them all) who's helped me get to this point. And thanks to you for reading this far – I can't wait to share more.
Subscribe and get first access to the exclusive Kickstarter discount when we launch!